THE PROVIDENCE ATHENAEUM
Visual Identity System — The reimagined visual identity for the Providence Athenaeum carries a patina all its own—rich with history, informed by the creativity of staff members and by the commitment of board and community members. Its materials remain eclectic, curious, classical, but also charming and vibrant; full of life and color. Here, Athena and her Owl, the Raven, and the Athenaeum’s iconic building continue to shepherd the story of this important organization. Since its introduction in 2015, the brand has been a key factor in revitalized communication and development strategies—leading to record-breaking fundraising and growth.